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Google Adwords


AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.

Businesses that use AdWords can create relevant ads using keywords that people who search the Web using the Google search engine would use. The keyword, when searched for triggers your ad to be shown. AdWords at the top ads that appear under the heading “Sponsored Links” found on the right-hand side or above Google search results. If your AdWords ad is clicked on, Google search users are then directed to your website.

Details topic of Google Adwords

Introduction to Paid Marketing

Google Account setup

Interface Tour and Billing Settings

Account Structure

Campaigns Types and settings

Ad Group setup

Keyword Match Types

Keyword Research Tools

Understanding Ad Auction

What is Quality Score?

Factors to improve Quality Score

Types of CPC's Bidding strategies

Ad Formats

Ad Guidelines

Ad Extensions

Search Engine Marketing

Importance Of Adwords

Difference Between SEO & Adwords

Adwords Account Creations

Limit of Account structure

Type of Keyword Match (Broad, Phrase, Exact, BMM)

Type of Negative Keywords Matches

Importance of Dynamic Keywords Insertion

Quality Score & Its Importance In Adwords

Types Of Pricing Methods

Differnce Between Adwords & Double Click

Importance of Bid Management & Bid


Creation Campaign

Types of Campaigns

Location targeting.

Device & Network targeting

Budget & Bid strategy

Budget & Bid strategy

Language Targeting

Importance of frequency capping.

Delivery methods.

Ad rotation & Data targeting.

Filter Creation.

Manage columns.

Ad Group targeting

Creation of Ad copies.

Types of Ad copies (text, display, video, shopping, banner, apps)

How to choose Final URL.

Understand 'Google analytics URL Builder'.

Difference between Final URL & landing page URL?

Choosing Right keywords to place.

Limits of Ad copies & keywords

Optimize Good Quality Score (10 / 10)

Use of Top Movers ?

Our Experience
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